Thursday, March 27, 2008

Earning the Right to Sell with Stats

We could learn a thing or two from pro sports. Baseball players use statistics to tell the story about the season of their lives. Scorekeepers tracking every bat, every click a button, every strike, and scored each run every stolen base.
those statistics are cited by the commentators during the game, sport to reporters after the game and was distinguished on the back of baseball cards because it tells the story of the player career.
those us in the business can learn a thing or two players on the use of baseball statistics - up to the size of our work and experience.
give potential customers a reason to listen to what you have to say.
i he was attending a conference last month, and the use of business statistics to earn the right " & quot; One of the possibilities brought up. " Earn the right & quot; He gives your audience a reason to listen to what you have to say.
before you can sell anything, you must establish credibility.
before You can sell anyone anything, you must first convince them to you or the product or service deserves. One way to achieve this is with statistics.
at Conference, and we were the task of compiling a list of our own statistics (what we have achieved in our business or career, or what qualifies us to do what we do (and I was surprised at how few of my country and I can recall the moments notice.
can easily you all your list " Stats & quot; - I could not!
it was easy to produce clear - I have been helping clients successfully in the market for 20 years.
and I could also mention two recent successes Markets: gain free exposure to my l 100000 + My ideal customers and tripling my site traffic in the three-month period.
but after you Stumped. my 20 years of marketing experience and seven years of experience projects were boiled down to three statistics, which did not do a very good representation of my career or my experience. came
i home from the conference determined to compile my list of statistics and start using them., and to inspire you, my readers and clients, to follow suit.
use my 10 questions to create your own list of statistics " & quot;
to make it easy, I have compiled a list of the 10 questions you can ask yourself to bring your own list of statistics. this list is merely jumping from the point.
feel free for more ideas to come out of your listing compelling statistics that you think will help you win the right " & quot; to be seen as an expert in your field in your prospects.
i call list your " 10 steps to greatness & quot; Why? because when I was able to list statistics in 10 different areas, will be able to persuade your expectations are great in what and the product or service that can help them.
i & 39; ve included my statistics as examples, not because of the pride, but for several reasons: first, because I have not explained to you from returning to their homes from the Conference and compiling statistics country; second, to give you examples to follow ; and third, to inspire you (if I can do it, and you also!).
not each of my statistics of the land is broken. but by the presence of a complete list of participants for the selection, you can be sure that there are a handful of compelling statistics available at any time.
10 steps to greatness
(1) How many years were you in your current line of business administration or a related area)?
for example, I was in marketing for more than 20 years.
(2) How many customers or students or clients to have served) in your current business or your total years in the industry)?
for example, I was taught more than 600 small business owners how to create and implement their own marketing plans using the system 10stepmarketing.
(3) What are the results that you are born with your business, products or services?
for example, I am my subscriber base increased by 590% in the first four months and three times my site traffic in three months.
(4) What are the results of your customers or clients started with the help of your products or services?
for instance, when I was working with the American Council on the process, and I helped them generate more than 340.8 million impressions in the media three years, through public relations and public service announcements. I also secure nearly $ 1 million in free media exposure to the Client.
(5) how many awards or certificates of appreciation Have you or your business, products or services they deliver?
for example, I have won three national and two local awards and marketing, in addition to small businesses highest Achievement Award.
(6) I had spoken or taught presentations done?
for example, I spoke about marketing conferences throughout the United States and Canada, and I have taught hundreds of small business owners across the teleseminar.
(7) has been published or your articles you have quoted or interviews or written, even in the media?
for example, my country and marketing advice is contained in the magazine& 39;s start of a series of publications " how to start a personal training business. & Quot; addition I am an expert and writer on ezinearticles.com my - of how marketing materials addressed many of the Web Internet.
(8) How can you determine the amount of your business (such as how many commercial transactions or transactions that you have taken, or how many articles she wrote)?
for example, I published 40 books and articles in the past six months.
(9) How many products sold to you?
for example, I made my 20 sales the first two weeks in business.
(10) as experts in private industry Are you studied or learned?
for example, I have taken these courses of marketing and business experts as T. harv eker, Jay Abraham, Brian Tracy, Robert Allen and Mark Victor Hansen.
i challenge you to spend some time this week, raising your own list of statistics. With the start of the 10 questions, and see what you can get out. Rely on your personal or professional experience.
what makes you great in what? What is the experience and knowledge you have to offer? What are you passionate about and how it can translate this emotion credibility? Why should pay attention when others speak? To be creative. Brainstorming.
then select few of the strongest, the most important statistics and the start of use in your marketing.
remember, you do not use these statistics to the pride for your achievements. I used to get them to pay attention to the prospects you establish credibility.
Copyright (c) 2005 Debbie lachusa
20-year marketing veteran Debbie lachusa 10stepmarketing system created to help small business owners successfully market trade themselves without spending a wealth of marketing. To learn more about this simple step-by-step programme and the signing of the follow-up to her song free and free-degree weekly ezine - how to offer articles, tips and advice visit http://www.10stepmarketing.com



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